Celistics Broadens Operations and Enters Mobile Market of Costa Rica
Celistics, a global company specializing in technology and distribution logistics began operations in Costa Rican market. Celistics operates as an importer, wholesaler and logistics provider of mobile phones, memory cards and other accessories for wireless devices to major MNO’s.
For the development of this operation, Celistics is projected to reach a turnover of $40 million annually resulting in the creation of over 50 jobs within six months.
Celistics entry into the Costa Rican market is a shift in its business model: Celistics will not only develop a comprehensive outsourcing of logistics and distribution for their clients, but will commit to an active commercial role by providing a strong sales force as well as its own outlets within the retail channel.
Celistics hopes to harness the potential presented by the Costa Rican market and the opportunities offered by the opening of competition in the market as well as other added-value supply chain solutions Celistics offers across the region.
Costa Rica has a population of 4.5 million and represents one of the highest per capita incomes in Central America. Costa Rica offers a high potential for growth in the telecommunications sector as the mobile telephone industry in the country has a penetration rate of nearly 70 percent.
Raul Santamaria, Chief Operating Officer for Celistics, commented: “We are very pleased with the entry of Celistics in the Costa Rican market, as it will strengthen its position in the region, a region where the company has extensive knowledge, experience and where it already has operations in twelve other countries in Latin America.”